For some reason, vinyl records and safety razors have come back into fashion, but your toaster hasn't.
To me, the beauty of this design is that these toasters apparently work for decades because they were well-designed to accommodate the tolerances of the materials and construction methods and they are essentially purely mechanical.
There are a number of expensive automatic toasters available that utilize some combination of sensor and motor to raise and lower bread. They all seem to have mediocre reviews. I don't think these are necessarily inferior in design to the 1950s Sunbeam, but unlike the appliances of that era they are built to be disposable. A Chinese clone of a Sunbeam Automatic Toaster would also probably be a failure because it would be built to maximize profit on a 2 year lifespan...
Plus it's just fun to use.