Exactly. I was about to pull the trigger and pay for a subscription for the Overcast podcast player just to support the author. He wasn’t offering anything useful for the subscription - I am not complaining. It was more of an honor system.

Then he introduced ads - mostly podcast ads. Marco created his own ad platform just for his app and he doesn’t use any third party ad SDK. I both found the ads useful and I didn’t feel guilty because he was generating revenue.