Zuckerberg: advertisers will be back to Facebook 'soon enough'

Re:Zuckerberg: advertisers will be back to Facebook 'soon en... by jjohansson on Thursday July 02, 2020 @03:15PM (#23716886)

> When a recession happen the first to go is marketing.

As a marketer, I have found the opposite to be true for some industries. For example, during 2007/2008 my digital marketing agency saw a big surge in business from companies who saw marketing as a way to grow lagging demand.

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Re:Zuckerberg: advertisers will be back to Facebook 'soon en... by Aperocky on Thursday July 02, 2020 @07:35PM (#23719306)

I guess it also had to do with cost effectiveness. Digital marketing might have been small but cheaper than paper/cable medias. Right now given the size of Google and Facebook (and the fact that their whole revenue is basically ads), it seems the advertising spend on them has become excessive and not cost effective.

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Re:Zuckerberg: advertisers will be back to Facebook 'soon en... by sheeshkebab on Thursday July 02, 2020 @03:27PM (#23717010)

Everything “non-core” usually gets cut... it depends I guess whether someone views marketing “core” or not.

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