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A comment on A Google bot scrapes pricing info by adding items to carts. Parent comment
On top of the other reasons mentioned, the seller may have a contract with the manufacturer that covers a "minimum advertised price"
"The FTC says that the price displayed in a secure or encrypted shopping cart isn’t subject to MAP because it’s technically not advertising."
(https://www.thebalancesmb.com/what-is-minimum-advertised-pri...)
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On top of the other reasons mentioned, the seller may have a contract with the manufacturer that covers a "minimum advertised price"
"The FTC says that the price displayed in a secure or encrypted shopping cart isn’t subject to MAP because it’s technically not advertising."
(https://www.thebalancesmb.com/what-is-minimum-advertised-pri...)