All I know is the solutions needed to improve things don't exist. Atleast the people I meet working in social media and advertising are very unsure these days about what is going to work. Its a big contrast to few years back where confidence was sky high about what they were doing.

Who knows whether solutions are 2 years or 10-20 years of psychological, sociological and regulatory trial and error away.

All I know is that trial and error period on 2 billion lab rats will keep compounding the problems. It's hard to see fun times ahead for any of these companies.