How can the show ever become viral? if no one talks about it on social media, can't take screens to make memes, gifs about it?

I know the sharing feature would have been so much better I assumed they would add this soon. If I watch something and have no-one to share it with in my social circle it loses its buzz appeal. Like the most un-entertaining crap (90day finance) is interesting because the people I know also watch it. It becomes a topic. Telling someone about a show they can't access or see even a clip of it online to find out if they are interested in paying $$$ for it seems like a failed business plan in our internet based world.