There’s not one neat trick to make it go away. There have been a number of fairness and bias workshops and forums in recent ML conferences. There’s also a growing podcast and book collection on the topic. Timnit Gebru (mentioned in the OP article) has published and participated in a bunch, maybe start there.

To be frank phrasing it like that makes it sound like Gebru has an ulterior motive in trying to cash in books/speakers fees/consulting.

Even if sincere good faith and he has real expertise is assumed that approach kind of raises several "huckster alert" red flags.