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A comment on Starbucks pauses Advertising on all Social Media. Parent comment

Re:Starbucks pauses Advertising on all Social Media by bearcobra on Sunday June 28, 2020 @05:24PM (#23672179)
Starbucks spent close to $100 million advertising with Facebook
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Re:Starbucks pauses Advertising on all Social Media by product50 on Sunday June 28, 2020 @07:57PM (#23673030)
Doesn't matter. That money will be replaced by performance advertisers. Top 100 Fortune brands make up 6% of FB ad revenue. This is why all these boycott FB ads doesn't make any sense. THe only thing which will hurt FB is users boycotting - not advertisers. There are always opportunistic advertisers who will want to gain access to cheap(er) inventory to reduce their acquisition costs.
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Re:Starbucks pauses Advertising on all Social Media by rvz on Sunday June 28, 2020 @05:40PM (#23672286)
Given the pandemic situation, Starbucks needs that $100m more than Facebook does. Their actions won't change or address anything. So let them save it.
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