1) help visitors or deliveries get from an easily-mapped location (the front gate) to their final destination (your door)
2) simply film a video walking or driving the path, and let us adjust its speed into an easily-reviewed guide
3) provide a single, short url with the map, video, and a button to notify you they've arrived
4) perfect for business plazas, college campuses, parks and tourist sites, and unaddressed areas
Take a look at how https://plus.codes pitches itself, since there are plenty of similarities.
It might be a bit too wordy. My experience is that people will avoid reading anything. But I will try to get your sentiments across in a video. People like videos :)
And that's not saying you have to do pure text without graphics.
I had to strike a balance between short, pithy explanations which make an impact and drowning in waffle.
But as its a v1 I have lots of time to improve, thanks for your commment :)
From the intro video it seems to be a service that converts a video to a gif.
In an answer to another comment you wrote:
> I'm requiring the users to make a leap from the title of the page 'Gif Directions' to uploading a video, which will become the directions.
Maybe you should clarify what you mean with "directions".
Upload a video of what? I believe the answer is of the path between an easily located starting point and the actual final destination, but I'm not entirely clear. You mention unmapped or indoor areas in another reply, but your page needs to make this more clear.
Set a target location of what? I'm actually puzzled by this one. If I'm correct on the first guess then it's presumably either the starting or ending point. However, neither of those makes particular sense. The starting point is easily reached, by definition, and the ending point can't be targeted on a map, by definition.
Your page needs to actually answer the Who, What, Why, and How questions the unfamiliar user will be wondering.
In particular, "we do video magic" is entirely uninformative and is the only explanation of what you're actually offering that might be new. I can already upload a video and provide a map with services I already use.
Something that seems to be a main feature - "let the owner know you're on your way" is hidden in the 'sample' page and unmentioned on the first. From it, I deduce the problem you're solving is last-100-feet for deliveries or visitors.
And why does the 'see a sample' page ask for my geolocation?
Edit: I am actually curious - this might be interesting - and I hope you'll answer these questions here!