And they should. There's a big difference between two guys renting a house and living of their savings accounts pre-launch and 41 million dollars and 27 employees pre-launch.

Why?

Well for one, you shouldn't have issues like the app crashing when someone tries to take a photo. 27 employees means you have plenty of QA and a testing environment. Two guys in a house means you maybe have one iPhone version to test on and no time to do thorough QA.

ya, it applies to a team of founders living off their savings who need to push their product out and get quick feedback from initial users to set their product/service in the right direction.

A team of 20+ people with $41 million in the bank has the luxury of not having to worry about missing a rent check and they have the resources to do thorough QA testing and run a beta program to get initial feedback (maybe color ran a beta program I'm not sure).

Color definitely has the resources to run a 6 month beta program to get feedback and test their app....a founding team of two living off their savings may not have the time or money to do this.