Sorry that happened to you. You never know who people are or where they will end up, and everyone has value and should be treated with respect. I have had similar things happen to me at conferences.
nit: You should edit this and change Zoom to Zoox before the edit window closes.
I've been on booth duty and sales duty before and you should never snub people like this - ever. It is hurtful and people remember it, I remember it still so many years back. There are always more graceful ways of doing things.