That's already the case, and was advertised. See the keynote picture that's used (for example) in this article:
https://appleinsider.com/articles/20/06/23/why-the-macs-migr...
"Secure Enclave", "Machine Learning Accelerators", "HDR Display support", "Neural Engine", it's all already in there.
OTOH, Apple is smart enough not to tightly marry its software to a given hardware architecture - they were compiling Rhapsody for Intel from day one and a lot of iOS is directly lifted from macOS. Its lineage started running on 68K, then HP-PA, SPARC, x86, then mostly PPC, then mostly x86 again, and now it'll switch to mostly ARM.
Its about the media vendors.
Apple can afford to outright buy most of them. What I think they are doing, is preparing themselves for a time when they can own media, as well as the devices you use to view/experience it.
I don't think the Piracy wars are over, guys. They're gunning for us, and .. unless we've got tunnelling electron microscopes and other tawdry machines, its gonna be harder and harder to crack.
Apple can add all sort of logic in their chips that competitors won't be able to replicate.