They have a diversified set of revenue sources, including pharmaceuticals and makeup (https://www.fujifilm.com/products/skincare/). Their medium-format cameras are also doing very well from what I've heard on Youtube. I also heard the Angry Photographer (Ken Wheeler) say they are coming out with a theX-H2 next year.

It seems FujiFilm will be competing in the ASP-C market for a long while.