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Re:Amazon establishes new Counterfeit Crimes Unit by heavyset_go on Wednesday June 24, 2020 @05:45PM (#23634225)
> I guess I don't understand why someone would try to counterfeit something like cereal. Seems like it would be hard to get enough scale to make it worth the effort, given the low per-unit profit.

Cereal is cheap, like really cheap, and name brand cereals like Raisin Bran go for nearly $9 a box.

If you've ever been in a discount store, or a liquidator with a consumer facing outlet, tons of counterfeit food, toiletries, etc flood their shelves.

Both the counterfeiter and the retailer benefit from selling counterfeit goods, and sometimes consumers either don't care or don't have enough information to tell the difference.

Re:Amazon establishes new Counterfeit Crimes Unit by ericd on Wednesday June 24, 2020 @08:46PM (#23635567)
In what area do they go for $9/box? I've never seen them for more than $5, and you can frequently get them on sale for $2...
Re:Amazon establishes new Counterfeit Crimes Unit by heavyset_go on Friday June 26, 2020 @07:34PM (#23658196)
I misread a 2-for-1 listing as being the price for a single box. Still, when you look at the cost of cereal and the mark up, there's a significant margin. Grains, sugar, etc are practically free in bulk.

When I was living in Manhattan boxes of cereal were regularly north of $7, but I know that doesn't reflect most of the market.