For me is all about sharing. The website itself usually displays the "video" as if it was a gif, but as soon as you go to share anywhere, you're sharing a video on platforms that handle it like a video. No looping, seek controls, complicated UI, etc. I just want to post a photo that auto plays and loops anywhere. I don't are about the internals, but I want all applications to recognize that file as an animated photo, not a video.