Re:Snapchat adds free phone number verification to its list ...
by chrisdalke on Tuesday June 23, 2020 @09:15PM
(#23622751)
I still don't see Instagram used as a replacement for text messaging like Snapchat is for many people (again, just my experience in the college-age demographic). Snapchat themselves don't seem to want to be a messaging app though, probably because the path to ad revenue and real profitability is in an algorithmic feed.
Private secondary Instagram accounts (finstas) for smaller circles and Instagram's "share only to 'close friends'" features are taking a lot of that Snapchat market over.