It probably shouldn’t be “licensing” in the sense of using state or otherwise organized violence to seek out people who violate the norms. We generally don’t teach people to punch anyone in the face who is rude. But having general standards of conduct don’t seem to bad to me.
I am on board with ethics education as a way to impart societal values. I'm pretty sure it's a component in most journalism degrees, but perhaps it should be part of early education more distinctly as well.
If you want an easy example look at this Super Micro spy chip story [2] by Bloomberg Businessweek. It's absolutely unsubstantiated [3], caused 40% drop for SM share price, but two years later it's still up.
[1] except that one time Tiel funded a lawsuit
[2] https://www.bloomberg.com/news/features/2018-10-04/the-big-h...
[3] https://www.theregister.com/2018/10/22/super_micro_chinese_s...
I must admit, the ability to sway stock prices is pretty far from what I worry about when I think of bad ethics in press, but it does happen to be the kind of thing that would make licensing prone to corruption. The money influencing that kind of corruption would be right at the door of the licensing body, just waiting for the first person to crack the door open.
It's not that rogue journalist influencing stock market is bad, it's bad, but that's not the point. What really bothers me is that that there are no mechanisms on media company level to punish or at least disincentivize faulty reporting.
We encounter misinformation on a daily basis, but can't do anything about it. We can't even notice it, unless topic in question happens to fall in our area of expertise.
My optimistic side would hope that putting education in schools about misinformation and how to critically think about and analyze journalism could at least help the issue.
The AMA and bar associations are not without their issues either (they end up driving prices up since they have a monopoly on their service), but it seems to me that people don't have to worry about doctors doxxing their patients on social media or lawyers making deals behind a client's back as much. When it does happen, these professionals are usually ejected from their profession, which is a pretty big disincentive.
If you license individuals, how do you categorize what is and is not journalism, and where do you stop? Photojournalists, blogs, for fun school magazines, local newspapers? Are radio shows journalism? Youtube channels? Do I become an unlicensed journalist if they hold misinformation? Thinking of the worst case, a corrupted governing body could quietly pick and choose who they want to take penalize for not practicing with a license, or penalize them out of existence even if they have one.
That benefits big news corps while stifling open/free journalism with risk. For one example of what I mean by that but in a different industry, I will never run a website that could have users upload media in my country, because we have no safe-harbour laws. If you are at risk of penalties, many people just won't start.
The whole point of a license is to reduce the gamut of people who can practice a profession to just those people who do it the way the license specifies. In a world such as ours, and a country such as the US, it will inevitably become the target of corruption and a position of immense power over the media. Even if it could be a good idea, I don't believe we live in a world where it would be executed in a way that maintains freedom of the press.