It absolutely must be, because they have even vegan options here and there. Sweden, for instance, has had vegan burgers for several years (first McBean and now McVegan). I know other countries have something similar.
It seems to me that US McDonald's must be scared of diluting their brand by also going after the veggie crowd. Perhaps due to McLean failing or that they just bide their time until they can make a whole new set of restaurants under a different brand name like McDonald's Green or something?
> or that they just bide their time until they can make a whole new set of restaurants under a different brand name like McDonald's Green or something?
Would be fascinating if they did something like that. Pret a Manger did this recently by adding stores called Veggie Pret. Might be tough for McDonald’s to pull that off, though, since they also cater a lot to kids. By introducing two stores, veggie vs non-veggie, wonder if that would create signaling issues of healthiness with audiences?
Speaking of choice and marketing, wonder why McDonald’s in the US still lacks a veggie burger. Is it based on a business decision?