"market" it? This is an open source project, with zero budget. I'd rather spend my time writing more code than trying to market anything, which seems hard in todays climate :) Good systems will eventually reach people organically, even if it takes longer that way.

Marketing is an umbrella term for spreading awareness. Less people that know about it then the less likely your product gets experimented with and then chosen. I don't think any recent serialization benchmarks include flexbuffers.

There's different ways to make people aware of alternatives. I chose to spread word of this product on HN :)

Even that kind of "marketing" takes time :) But thanks for helping out.

Rather than "market", you could "promote" or "evangelize" instead...