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Re:Ask HN: Anyone here making money writing on Substack? by JS2Java on Saturday June 20, 2020 @07:38PM (#23588383)
I think it's going to be hard to build an audience with a paid newsletter from the start. It seems like you should write for free + Patreon. As you build your email list and audience you can then start including non-intrusive ads or your own offers, for example an ebook. Eventually once your audience is large enough, you can add a premium list and convert your existing, already highly targeted audience.

Nathan Barry has a book called Authority which basically talks about this.

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