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Re:What are some of the great insights that you got from you... by cheekusm on Saturday June 20, 2020 @06:46AM (#23583153)
We created a heatmap and did the comparative study of the same page in two different time periods. One before the changes and one after the changes. The attention heatmap clearly showed a bright red color in the testimonial section which was bluish earlier.
Re:What are some of the great insights that you got from you... by tarun_anand on Saturday June 20, 2020 @06:59AM (#23583220)
OK so it was kind of like AB Testing but using heatmaps
Re:What are some of the great insights that you got from you... by cheekusm on Saturday June 20, 2020 @07:10AM (#23583255)
Yep, but data drives because we knew that the testimonial section has low engagement.