Re:Google quietly launches an AI-powered Pinterest rival nam...
by throwaway0220 on Friday June 19, 2020 @09:57PM
(#23580872)
> Google needs an entirely separate brand/entity to launch these things.
From the very first paragraph: "Google’s Area 120 team, an internal incubator that creates experimental apps and services, has launched Keen..."
In a way this is exactly what you're suggesting: an entirely separate identity [1] to launch these experiments, and avoid direct association with Google's core products. Keen's site[2] only mention Google in the footer.
Of course, "Google launches a Pinterest-rival" makes it sound more juicy than "Area 120 launches an experimental product"...
(disclaimer: Googler, but no affiliation with A120 or the product. I'm hearing for the first time here)
From the very first paragraph: "Google’s Area 120 team, an internal incubator that creates experimental apps and services, has launched Keen..."
In a way this is exactly what you're suggesting: an entirely separate identity [1] to launch these experiments, and avoid direct association with Google's core products. Keen's site[2] only mention Google in the footer.
Of course, "Google launches a Pinterest-rival" makes it sound more juicy than "Area 120 launches an experimental product"...
(disclaimer: Googler, but no affiliation with A120 or the product. I'm hearing for the first time here)
[1] https://area120.google.com/
[2] https://staykeen.com/home