Last year in front of Congress (while actively developing this new product). They never mentioned it despite Basecamp being in the app store for years and paying Apple $0.

The "oh my this is shocking and unfair" act is all a ruse. They've been well aware of this since the onset, they even copied Netflix's app text so they can feign "see we're just like them!" despite knowing they're not.

Last week, effectively every iOS developer would have looked at their implementation and predicted App Store approval. It’s important to understand that because if you just read Apple’s rejection letter (you’ve read it as you repeated a talking point from it), you might think Apple was just clarifying a rule familiar to app developers.