do you not find it ironic that on a 'hacker entrepreneur' site that has played at least some small part in inspiring the culture of 'untrepreneurship'

(if only in a 'copycat' fashion, lest I insult anyone here)

that someone from outside the field of economics would complain about the lack of accessability of a formal paper in the field of economics to the 'average', 'casual' entrepreneur?

fairly certain this is kind of what they are getting at..

also:

'Ideology of Entepreneurialsm' is about as plain-english as you can get

'Veblenian' / the concept of 'conspicuous consumption' is fairly well known in pop culture, at least among the bourgeois/intellegensia/dropping-the latest-malcom-gladwell-or-thinker-du-jour-theory-over-cocktails set; i personally have encountered it many times in casual reading (e.g. time, economist, new yorker sorts of publications) and it was presented 2-3 times to me in various 101-level academic courses