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Re:Microsoft calls for a closer look at app stores by ImprobableTruth on Friday June 19, 2020 @11:18AM (#23575339)
I think they only show reviews from people in your region. I can see 325 reviews on Spotify, 15k reviews on Minecraft.

The author of krita mentioned in this thread that their revenue is 50/50 steam and windows store, so it can't be that bad.

Re:Microsoft calls for a closer look at app stores by sct202 on Friday June 19, 2020 @11:49AM (#23575631)
The Microsoft store also lets you install free apps with out logging in (if you keep clicking out from the login prompts) so it's probably also harder to get reviews.