That’s why I think it historically, had 3 only uses: as money, to show wealth, and to show power.
Also “ritual” is not a well-defined concept (https://en.wikipedia.org/wiki/Ritual says it may include coronations, can be part of warfare, etc), so declaring something as “ritual” most of the time isn’t a bold claim. In this case, I would think it mostly says “it doesn’t look like a form of money, and we don’t see people at the time use this to make a living”.
If you were going to make a hat-calendar, for whatever reason, then thinly-beaten gold is not the worst material to choose (evidence: it survived!).
Of course, we have plastic or aluminium as alternatives, and gold has a high value as currency for us, so it would be a terrible choice of material now.