That's including a publisher, retailer, physical distribution and the platform royalty (the platform is sorta like apple in this comparison) though. So a very different situation than IAP's in the app store.

A more telling comparison would be a download-only game that was self-published by the developer since app store apps don't usually have separate publishers, physical distribution or retailers.

Although I agree that the lack of open alternatives for app distribution in the game console world is pretty similar.