If you describe our society in the tone archeologists describe old societies it would be something along the line like:

"The rolex watch was an instrument to calculate the time of the day and time of the year. It was worn to ritual conventions, dances and mating rituals. Thus it's rather primitive workings compared to the electronic and quantum technologies this civilization had access to it's value derives from the precious metals used and in the craftmanship needed to create this artifact which is in its working on par with the high technologies of this era. It was also worn by James Bond."