Generally only gaming companies can afford to pay or money losing vc companies. Let me just state generally again, most other companies just don’t sell via IAP as it’s too expensive. I’ve been saying this here for months and Google is guilty too 100%. These two control discoverability (search and ads), hosting (all data to copy your app), and monetization (charge tax on any profit you make). Why? Because they can and are evil. Doesn’t leave room for new consumer startups anymore and increases prices for consumers.