Windows Store: 15% or 30%, depending on the product/platform
Epic Store: 12%
Amazon app store: 30% in most cases
Play Store: 30%
Does Walmart actually sell apps?
Of my dozens and dozens of app subscriptions, all are only 15% to Apple.
And also, god help me as a consumer if I had to manage those individually by going to dozens and dozens of different places.
One way things are 'free' on the internet or at least cheap is by letting the top 10% of products pay extra in a win-win sort of situation, largely subsidizing the wider 90%+.
I think what we're seeing here is Apple spotting a major money maker and saying you're not getting a free pass anymore and have pay like one of the big boys.
That, or Apple has to change their model somehow, which I think would be largely unattractive to their business interests and its worked fine so far with everyone else.
I'm glad that DHH has a loud voice, but Basecamp has a lot of developers and I'm sure that when push comes to shove, someone will fold. I doubt it will apply to everyone, though. It would even be easy for Apple to grant an exception and let Hey continue (much easier than changing the policy for everyone).
Is there any reason why we, as a community, shouldn't push as hard as we can here?