Leave even traditional retail aside, is it that much different than what pretty much every gaming console does? I am aware that there _are_ people who are ideologically consistent in disliking the walled gardens of both iOS devices and popular consoles, but I have never actually seen the level of heat/vitriol that Apple gets targeted at, say, Sony or even Microsoft for the PlayStation/Xbox ecosystems respectively. I suppose it's due to people seeing games as "frivolities" even though the PlayStation Network for example pulls in the same ballpark of revenue as the App and Play Stores.