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Re:Apple rejects Hey for second time, threatens removal from... by Terretta on Tuesday June 16, 2020 @05:56PM (#23544750)
The Apple note quoted in MacRumors article mentions a class of app that is a "reader", aka, subscribing to content.

Netflix and Spotify, as well as Kindle, various news sources, etc., their apps are "readers" aka consume only.

Perhaps Hey is not a reader?

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