It's odd that you mention how Chrome needs competition but also decry lack of features in other browsers. That is one of the ways they are attempting to monopolize the space.

The standards are meant to be agreed upon by several parties, including both Google and Mozilla. Google implements new features in order to control the way they work, instead of allowing input by all the parties involved. It's always faster for one company to just do whatever they want than for a group of organizations to come to an agreement on what to do. The slower way results in better and more equitable implementation for everyone though.