If they used the first line, I feel like the customers would be less inclined to upgrade and be averse to the idea of upgrading. "We're the customers, you should make life easier for us."
The new browser technology will never take off if people don't start switching over, even if the use some finesse in their wording.
Not my experience. Customers will generally do whatever it takes to insure a good supply from a good vendor.
new browser technology will never take off if people don't start switching over
True. So what's so hard about telling them why you want them to do something?
In my experience, customers with a non tech background don't care about the details, but rather if it will be better or not. If it will, great.
But I agree, it's being slightly disingenuous to the people who do want to know why, or are curious what 'web experience' they are missing out on.
What's "common" to you may not be "common" to others. Especially your customers. Stop educating them and die.
Stop being harsh with people, and don't tell them to die.
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Sorry for the mirroring; I know it's often done in spite; it's just irresistibly amusing; and seriously I don't think it's good to tell people to die.
"If you stop educating them, you will die."
At least that is how I read it.
Sorry.
Most customers understand this and are willing to go along for the sake of a valued supplier. If they said, "We need you to upgrade to make life easier for us to provide for you in the future," most would say OK.
But when they say, "IE 6 can't provide the same web experience that modern browsers can," inquiring customers want to know what that means before they commit. My comment wasn't because I disagreed with 37signal's move, it was because they never provided any supporting data.