How many of you know that the team is working on something that no-one wants?

Re:How many of you know that the team is working on somethin... by ghiculescu on Monday June 15, 2020 @06:59PM (#23534066)

This problem isn’t unique to big tech. It’s much easier to tell each other you are customer driven than to actually pick up the phone.

I’m in b2b SaaS, and the best approach I’ve found to combat this is to get involved in sales meetings. Salespeople look at you funny if you ask to come along, but if you convince them you aren’t weird it usually works. And you tend to make the meeting more successful, as well as getting actual useful insights into what prospects actually want.

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Re:How many of you know that the team is working on somethin... by smileysteve on Tuesday June 16, 2020 @04:57PM (#23544015)

While this works on the surface; many times you'll find what sells is often features your competitors hit you on, but not what will actually sustain customers.

One issue with "buyers" is that they aren't the one using the software.

[ Parent | on HN ]