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Re:Hey: A wildly opinionated new email service from BaseCamp by jujodi on Monday June 15, 2020 @11:30AM (#23528373)
Features that caught my attention.

1. Clips - highlight text and add it to a clip board so you can search clips and not emails

2. Merge - feel like two emails are really the same thing? Merge them

3. Rename Threads - don't get stuck with other people's poor email hygiene, if someone can't title their emails properly it doesn't mean your own imbox has to suffer.

Re:Hey: A wildly opinionated new email service from BaseCamp by city41 on Monday June 15, 2020 @12:02PM (#23528847)
I feel like clips and rename threads are features competitors could easily add. Not sure if I'll sign up for Hey, but always happy to see more competition.
Re:Hey: A wildly opinionated new email service from BaseCamp by dcsan on Monday June 15, 2020 @11:47PM (#23535776)
agreed. it's all the lockin of a non-IMAP service, but with a couple of UX things that seem nice (?) and others can easily add. Maybe google won't rip off quite as blatantly as facebook and snap but... something similar will show up as a gmail labs project or a mixmax / gmail UI add-on

https://developers.google.com/gsuite/add-ons/gmail/extending...

Is there anything here that is unique and server side to justify cutting off email from being an open (messy but free) standard to a proprietary thing?