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Re:Ask HN: Why is Facebook still wildly popular but MySpace,... by sevensor on Monday June 15, 2020 @08:35AM (#23526638)
One of my favorite pieces about this is Viewing American class divisions through Facebook and MySpace: http://www.danah.org/papers/essays/ClassDivisions.html

The short of it is that during a crucial point in time Facebook positioned itself as a high-class alternative to MySpace. But the article puts it better than I do.

Re:Ask HN: Why is Facebook still wildly popular but MySpace,... by runawaybottle on Monday June 15, 2020 @12:46PM (#23529440)
I agree with this, but fashion happens in cycles. The trend shifted from the classiness of Facebook, to the quirkiness of Insta or TikTok.

Somewhere towards the end of this cycle, we’ll probably want something a little classier again (a new classy, not the old classy).