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Re:Nintendo to ‘Hobbyist’ Developers: No Thanks by 9999 on Monday March 21, 2011 @08:52PM (#2352430)
A lot of titles that are now considered classics were initially released without that seal of approval because the publishers didn't want to pay Nintendo's licensing fees. Check out the Nintendo v. Tengen case: http://en.wikipedia.org/wiki/Tengen_%28company%29#NES_games

And a lot of awful games did have the Seal: http://www.seanbaby.com/nes/w20-01.htm

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