Don't get me wrong. You can absolutely generate news articles with these text generation models. But if you look at examples of the "fake news" generated by the monster GPT-3 model, it's not really any different to junk churned out by supposedly respectable news organisations i.e. grammatically correct but filled with logical contradictions, false statements that can be checked in 30 seconds with a search engine and so on. Most people already learned which news sources are trustworthy and which are pushing an agenda. If those outlets replace their journalists with GPT-3 it won't make any difference. The readers who don't trust them will still not trust them, and the readers who just want partisan cheerleading will continue to be satisfied.
What I see is actually quite different. If the people who could detect fake news was practically infinitesimal then you'd see the vast majority of people having super high trust in the media. In fact most people don't trust the media, lots of polls showing that. Sure they may only fact check something occasionally (often by reading about a topic they happen to understand), but people aren't stupid. After they notice or hear about a few mistakes and observe they're always in the same ideological direction, they get the picture.
Isn't it good enough, or very nearly, to generate fake news? And if you can generate something that fools a large percentage of humans, even for a second or two, you can sell ads. It would be solving a problem for anyone who can profit from it. I thought the people who developed it stated that it was too dangerous to release widely? Dangerous = useful to bad people, no?