Yeah, and neat alcohol tastes lovely.

I’m an enthusiastic drinker of coffee and alcoholic drinks and when I started drinking them they tasted vile and needed lots of other flavors to disguise how awful they tasted. The first time I had coffee of any kind, quite milky, I wretched. Some people just hate the flavor of coffee enough never to get over it, same as some people can never find an alcoholic drink they like.