You can mark assets on a spreadsheet, plot profits on a graph, and the result is simply a representation of the abstract concept: finances.

When you factor intent, then money becomes objective. When you factor the ethics of the entity using financial influence, then the result is objective because it affects the real world.

I don't know how else to explain this, and maybe I can't convince you, but real people are affected by these choices.

Profits are never a meaningful metric precisely because they can't be divorced from ethics.