> fortified wheat flour (wheat flour, calcium carbonate, iron, niacin, thiamin), water, extra virgin olive oil (2%), fermented wheat flour, malted wheat flour, salt, yeast
They're not the cheapest of course, but hardly some absurd luxury at 33.8p each, they're a lot nicer than squidgy cheap rolls that are unlike anything you could reproduce at home or see a baker produce, and have pretty much the same ingredients list you'd use at home, if you used commercial yeast and bothered with three different flours.
And there's no selection bias or anything - I haven't looked at the ingredients list before, that's not why I buy them. I buy them because they're nice enough and so far I haven't bothered to bake rolls, mainly because my demand for them is more erratic than slice[able] bread.
Enriched flour (wheat flour, barley malt, niacin, reduced iron, thiamine mononitrate, riboflavin, folic acid), water, potato flakes, yeast, wheat gluten, sugar, 2% or less of: salt, soybean oil, soy flour, sodium stearoyl lactylate, corn flour, extratives of paprika and turmeric, calcium propionate, calcium sulfate, ammonium sulfate, sucralose, natural and artificial flavor, ascorbic acid, enzymes
So not much better than the McDonald’s buns, and maybe a little worse. I’m guessing that the above ingredients are all required for a hamburger bun that is both shelf stable and cheap.
I’m not sure what the takeaway of that is. Maybe I should get the more expensive and presumably more natural buns? Either way, the McDonald’s buns aren’t any worse than what most people are eating at home.