Reminds me of retail places that have annual "going out of business sales" as a quasi strategy. I always loved the cheeky ones that even advertised "It's our fourth annual going out of business sale!"

That is a great term. I suggest you make use of it as much as you can for the next few weeks because likely this is going to end badly and then it will be the end of it.

Think of it as an ICO on a private blockchain. A more energy efficient way to part suckers from their money.