Could you refer to page number or something? I'm not going through counting paragraphs. I searched for "publisher ad serving" and didn't find it, and searched for "Facebook" and didn't find anything that seemed to sound like what you are talking about.
I don't understand the gist of your comments here either. You asked me why Google didn't refer to competitors in their response, but now you say that they do?
> Not sure I understand what you are thinking regarding the "policy choice" idea.
"they don't want to be seen as pointing regulators at competitors."
You claimed the authors of the roadmap paper are "wrong". You cited a couple of purported Google competitors, Facebook and Verizon. I noted that in their response to CMA report Google did not mention those two competitors. They mentioned several other ones, none of them as prominent as Facebook or Verizon. Then you said there are "many other" competitors, too, besides Facebook and Verizon. I am wondering why Google did mention any of these competitors you are referring to in their response to the CMA report. Seems like it would be relevant to mention them.
However page 7 does say:
The Market Study will need to take account of the ways in which other players are entering, expanding, or consolidating in the supply of digital ads Examples include Amazon’s growing ads business, Verizon (which purchased AOL and Yahoo!), the integrated AT&T/Time Warner/AppNexus businesses, AdForm, and Alibaba – one of China’s largest digital ad providers that recently...
The reference in that quote include footnote 29. Perhaps you are confusing footnotes/references with the substantive response?
Not sure I understand what you are thinking regarding the "policy choice" idea. Would need some more elaboration.