The biggest issue with this mindset is that attempting to deploy self-discipline at scale is a losing strategy, both on the individual project level (if they're large enough) and at the corporate level. That's why the most successful large projects always have a 'dictator' acting as the standard-bearer for quality.

Often it can be quite advantageous for individual instances, no doubt, but expecting humans to be disciplined en-masse without serious external oppression is a bit like expecting cats to neatly line up for treats.