It's not an AT&T thing... all big guys would want it, especially the market share. I am not liking the news of AT&T buying T-Mobile. There so many things fed up about it. AT&T data usage is not "truly" unlimited. AT&T's customer service sucks big time. When I missed to read the detail of my bill one month, the support rep told me I need to grow up and pay attention to my bill every month. True, I accept it but that also means AT&T cannot be trusted to accurately report on our billing, auto withdrawal, etc. They are bunch of a*holes. They do this to us while we have other carriers and other options. Imagine how they would treat us if they were the only guys.