Re:The antitrust case against Google
by adventured on Thursday June 11, 2020 @08:05PM
(#23494551)
Google's ad business has doubled in size in 3 1/2 years. They're not in decline and neither is their ad business. They'll be at $200 billion in sales soon; they're one of the largest, most powerful corporations in world history.
Amazon's ad business is a small fraction the size of Google. Facebook's ad sales are less than 1/2 that of Google.
Market share isn't the only factor to consider in pursuing anti-trust.
However if it's market share you're interested in: Google has three other monopoly positions and their ad business is the cornerstone that makes it all function, providing an excellent reason to target the ad business to inflict a reduction in total system power in one shot. This is the proper way to view the giant tech companies: with a holistic view of how they maintain and integrate their overall monopoly positions and extend them, rather than focusing on very narrow abuses.
Amazon's ad business is a small fraction the size of Google. Facebook's ad sales are less than 1/2 that of Google.
Market share isn't the only factor to consider in pursuing anti-trust.
However if it's market share you're interested in: Google has three other monopoly positions and their ad business is the cornerstone that makes it all function, providing an excellent reason to target the ad business to inflict a reduction in total system power in one shot. This is the proper way to view the giant tech companies: with a holistic view of how they maintain and integrate their overall monopoly positions and extend them, rather than focusing on very narrow abuses.