As Marco points out, though, the #dickbar makes even less sense than running ads for women's lingerie during the World Series. The #dickbar is the equivalent of some guy standing behind home plate and holding up a sign that says #THONGS.

Methinks the first rule of running general advertising is to run advertising. Otherwise you are injecting noise for no reason. At least advertising is defensible noise ("hey, you want your free client, you gotta pay the piper") and it has a fighting chance of not actually being noise (some baseball fans do buy lingerie).