But there is an easy way to prove that they will and that 10 year horizon is short enough that I believe it will happen. Apple never cared about developers, they care about moving units and profits. Right now they are not getting a slice of the action of all software sales for the Mac and that must be a temptation they find hard to resist.

Remember how they turned their backs on the creative people that kept them alive for over a decade when everybody else had switched to windows? Similar story, similar ending.