I can empathize with that perspective. I personally find the "guilt and shame" tactic less effective and more divisive which is why I tend to avoid going that route. However, there also is truth to the statement "meat is bad" if "bad" means "has negative consequences" and I think those negatives definitely need to be talked about, but I do think it is hard to strike a good balance between effectively and honestly stating the position while also not turning more people off in the long term vs. how many are convinced.